ROSÉ Announces New Single “new trick,” Shot Entirely on iPhone 18 Pro
BLACKPINK’s ROSÉ is stepping back into the spotlight with a new solo single, and she’s bringing Apple along for the ride.
On September 9, the singer and Apple simultaneously announced “new trick,” a track set for release on September 18 at 8 a.m. KST — accompanied by a music video filmed entirely on the newly unveiled iPhone 18 Pro as the latest installment of Apple’s long-running “Shot on iPhone” campaign.
It’s a release that checks a lot of boxes at once: a first taste of new music from one of K-pop’s biggest solo stars, a high-profile tech tie-in timed to a major iPhone launch, and a noticeably different creative direction from the album that made her a global chart fixture. Here’s everything confirmed so far.
When and Where “new trick” Drops
The single arrives on a staggered global clock, as most major K-pop and international releases do. Fans in the United States can expect it September 17 at 7 p.m. ET, which lands at midnight BST for UK listeners and, in South Korea, 8 a.m. KST on September 18.
The music video is set to premiere simultaneously across all territories, rather than following the song by hours or days, which suggests Apple and The Black Label are treating the audio and visual as a single unified drop — fitting, given that the video itself is the marketing centerpiece.
The announcement came via a joint teaser posted to both ROSÉ’s and Apple’s official Instagram accounts on September 9, just as Apple’s iPhone 18 Pro was being unveiled at the company’s fall hardware event.
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The timing is no accident: pairing a globally recognizable pop star with a flagship device launch is a marketing move Apple has leaned on for years, and ROSÉ is the latest — and arguably one of the biggest — names to headline it.
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View Partner Offer External Sponsor • Opens in New WindowA Teaser Built Around a Lollipop
The 15-second preview clip gives away just enough to build anticipation without spoiling much. In it, ROSÉ holds a purple-burgundy lollipop — visually reminiscent of a Tootsie Roll Pop — with its wrapper stamped with the words “new trick” and “Shot on iPhone 18 Pro.”
A few seconds of the song play under the visual, offering the first real listen anyone’s had at the new material.
What little audio is audible suggests a departure in tone. The lyric snippet making the rounds — “Lovesick, I’ll pick my heart off the floor / New trick, watch this, watch this, ow!” — is delivered over a distorted electric guitar and layered, stacked vocals, giving the brief clip a punchier, grittier edge than the more downtempo, confessional sound most listeners associate with her 2024 solo debut album, Rosie.
Candy-colored imagery, a playful vocal ad-lib, and guitar crunch all point toward something more upbeat and less emotionally weighty than her previous solo era.
The Director: Dave Meyers
The music video is being helmed by Dave Meyers, a veteran of the format whose credits span some of the biggest pop and hip-hop videos of the last two decades.
His filmography includes work with Taylor Swift, Harry Styles, Kendrick Lamar, Olivia Rodrigo, and Lady Gaga, and he’s no stranger to ROSÉ’s orbit specifically — Meyers also directed BLACKPINK’s 2025 single “Jump.”
His involvement signals that, despite being shot on a smartphone rather than traditional cinema cameras, “new trick” isn’t being treated as a stripped-down or lo-fi experiment.
Apple’s “Shot on iPhone” campaign has historically paired its device launches with A-list directors specifically to demonstrate that phone-shot footage can hold up against big-budget production values, and bringing in someone with Meyers’ résumé continues that pattern.
Why Apple Chose ROSÉ
Apple’s “Shot on iPhone” campaign has, over the years, used everything from ordinary users’ photos on city billboards to full celebrity-fronted short films and music videos to prove out each new camera system.
Pairing a major artist’s single rollout with a flagship phone launch gives Apple built-in audience overlap: ROSÉ’s fanbase is enormous, extremely online, and highly engaged with visual content — precisely the audience Apple wants scrutinizing footage frame-by-frame for detail, color science, and low-light performance.
For ROSÉ, the partnership offers something in return: a marketing engine well beyond what a typical single rollout gets.
Apple’s own social channels, ad placements, and press relationships amplify the release far past what The Black Label or Atlantic Records could generate on their own, turning a song announcement into a dual pop-culture and tech-news story — which is, in part, why outlets covering consumer electronics and outlets covering K-pop are both writing about the same nine words: “ROSÉ’s new single was shot on an iPhone.”
A Deliberate Shift in Tone
In an interview with Vogue published around the announcement, ROSÉ offered some insight into where “new trick” came from and why it sounds different from what came before.
She said the song was written just days after attending the Met Gala in New York this past May, and that she went into the session determined not to write something sad — a conscious break from the more melancholic, heartbreak-driven material that dominated Rosie.
Describing the result, she called it possibly the cutest song she’s made, adding a caveat with a laugh: “Maybe ‘Apt.’ is the cutest, but y’all can judge that for me.” That’s a notable comparison point, given that “APT.,” her Bruno Mars collaboration, became one of the biggest global hits of 2024 — reaching No. 3 on the Billboard Hot 100 and topping the Billboard Global 200 for multiple weeks.
If “new trick” is being spoken about in the same breath, at least in terms of tone and energy, it suggests ROSÉ and her collaborators see this as more than a minor stopgap single.
Reports also indicate she worked on the track with songwriter Amy Allen, whose credits include hits for artists like Sabrina Carpenter and Halsey — another signal that this is being positioned as a serious pop moment rather than a low-stakes brand tie-in.
Where “new trick” Fits in ROSÉ’s Solo Timeline
To understand why “new trick” matters, it helps to look at what’s come before it. ROSÉ’s solo catalog has moved quickly since she signed with The Black Label and Atlantic Records in 2023:
- “APT.” (with Bruno Mars) — released October 2024, her breakout global smash and first U.S. top-10 hit.
- “Number One Girl” — released November 2024, a pre-release single from her debut album.
- Rosie — her debut full-length solo album, released December 6, 2024, alongside the single “Toxic Till the End.”
- “Messy” — released May 2025 for the F1: The Album soundtrack.
- “On My Mind” (with Alex Warren) — released June 2025, a duet single.
Since that stretch, ROSÉ’s solo output has been quiet. Depending on which release you count as the true dividing line, “new trick” lands somewhere between roughly 15 and 16 months after her last solo-credited material — comfortably in the neighborhood of the “about a year and three months” gap described in the original announcement.
For an artist whose 2024 was defined by an almost nonstop release schedule, that’s a meaningfully long gap, and it’s part of why the announcement has generated as much buzz as it has: fans have been waiting for a proper new solo single, not another feature or soundtrack cut, for well over a year.
It’s also worth noting that Rosie has continued to perform well in the background during that gap — the IFPI ranked it among the best-selling albums of 2025 worldwide, which means ROSÉ isn’t returning to a cold audience.
If anything, “new trick” arrives with a fanbase that’s spent over a year replaying her debut album and is primed for something new.
What to Expect
Between the teaser’s guitar-and-vocal snippet, ROSÉ’s own description of the song as intentionally “not sad,” and the shift away from the confessional tone of Rosie, “new trick” looks positioned as a brighter, punchier pop moment — a contrast rather than a continuation.
Combined with the novelty of a full iPhone-shot video from a director with Dave Meyers’ pedigree, the release is set up to land as both a music story and a tech story simultaneously.
Whether “new trick” becomes another chart fixture in the vein of “APT.” remains to be seen, but the ingredients — a proven hitmaking team, a high-visibility director, a major hardware partner, and over a year of pent-up fan anticipation — suggest ROSÉ and her team are treating this as more than a casual single drop.
Fans in South Korea can hear the full track starting at 8 a.m. KST on September 18, with the rest of the world catching up just hours earlier the evening before.